Things to Consider When Choosing a Domain Name
It is amazing that people who spend weeks trying to come up with a name for their new-born baby will name their new website with the first thing that comes to mind. This is because many people put so much effort into the content of the website that they imagine they have already done all the hard work, and that giving a name to the domain is the easy part. There are many things to consider when choosing a domain name, and if you have put a great deal of work into the site, it makes no sense to pay little attention to perhaps the most important part of your site; the name.
First, you will want to consider some of the top keywords associated with your site. For instance, if you are selling pet supplies on your site, you will want to have pets in the name. Since one of the main rules of choosing a domain name is to make sure the name is easy to type, you will probably not want to have supplies in the name. You want to avoid using the letters q, z, x, c, and p in the name if you can. However, since your site is about pets, and pets is a short word, you will use a p. Instead of using supplies in the name you could change it to another great keyword, which is health. Pethealth.com is short, easy to type and utilizes another rule, which is that it is easy to remember. People seldom write down websites, they rely upon their memory.
Another rule to naming your domain is to make the name unique. For example, while pethealth.com says what the site is about, and is short and easy to type, it is rather bland. Perhaps a good verb is needed, such as the word peppy. Peppypet.com is now short, unique, easy to type and lets people know that it is about healthy pets. If there is already a peppypet.com, you are not going to want to use an alternative, such as dot-org, or dot-eu. This is because most people still believe that dot-com is the only add-on for domain names. Also, many people, when searching for something, just type in the subject they are searching for and add a dot-com to it so they can instantly be taken to a website. You can see that if your website is named pethealth.com how many hits you would receive from people who are only performing a search.
Once you have settled on your domain name and have it as a dot-com, it is a good idea to register as many other versions as possible. You want to register your domain with dot-org, dot eu, and so on, and then have these other versions redirect traffic back to your dot-com site. Finally, you will want to be sure that your domain does not infringe upon any copyrights. You can find out for sure by visiting copyright.gov. Just as with your child, now that you have given your domain the perfect name, it is time to send it out into the world to make you proud.